Take part in the content revolution

Content experts are in high demand. This program is designed to help you gain the most in-demand skills in content development right now. You will combine hands-on creative work and consumer insights to solve real market needs.


Get industry critical skills

This program will develop your critical ability to assess the quality of content in different strategic contexts. You will master skills such as storytelling, content creation, video production, and writing. You will also get the skills you need to succeed in the strategy, planning and production phases – as well as methods for analyzing and measuring digital channels.

The program covers the trends affecting marketing, communication and sales from a technical and business perspective. You will learn all about the latest, global, future, trends driving business and marketing forward.


Course Content:

21st century storytelling is more than just words
The Content Developer program spans over a period of 65 weeks that will develop your critical ability to assess the quality of content in different strategic contexts. You’ll spend 48 weeks at our Stockholm campus, plus 17 weeks doing an industry placement somewhere in the world.

Storytelling skills
Acquire in-depth knowledge of creativity and writing, strategic use of text, images, movies and sound in digital channels. You will master skills such as storytelling, content creation, video production, and writing.

Cultural awareness
Gain an understanding of the cultural and psychological gateways to creating compelling content and produce successful business strategies. You will learn all about the latest, global, future, trends driving business and marketing.

The right terminology
Learn all the basic terms, concepts and definitions of content development. Master how to create, write and produce content for blogs, mobile apps, podcasts, websites and VR. Get a basic understanding of marketing, communication, sales, data analysis, publishing, public relations, front-end development and video production.

Useful insights
Solve complex business and strategy challenges with design thinking and user-centric approaches, and learn about the legal aspects of content production and distribution. You will also get the knowledge you need to succeed in the strategy, planning and production phases – as well as methods for analyzing and measuring digital channels.